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How much does it cost and where to order advertising on Odnoklassniki. How to post an ad on Odnoklassniki for free? How to place an advertising post in Odnoklassniki

We'll try to take your potential customers away from their farms and try to sell them something through advertising. By the way, I solved this article illustrate with the most masterpiece photos from Odnoklassniki.

Who is suitable for advertising on Odnoklassniki?

Goji berries, green coffee and other dubious TV store products :) Just kidding.

I recently attended an SMM seminar (don’t ask why). And there in the presentation there were statistics on communities. Like, my classmates include those who are from 40 to 60. And children from 8 to 12 years old, but “You can’t sell them” (quote).

And I don't agree.

Firstly, young people also sit in OK. But only a certain type. They don’t need fancy photo editing apps, they don’t need books on marketing, they don’t need delivery of conceptual designer tofu dumplings, and so on. But why not promote simple consumer goods/services?

They need promotions on plastic windows, sushi delivery, loans, your ad about discounts on fur coats, advertising for new housing with a mortgage, pet food and manicure courses.

In other words: if your services are clear and simple, if you want to talk about discounts and promotions, then why not? Beautiful, and in some cases even more grateful than in VK.

As they said at the same seminar: the whole point is that the residents of Odnoklassniki are not given enough attention. Therefore, they simply take any advertising with a bang. They put “class” and share it with lightning speed. And try someone on VK, force them to do it.

As for the statement “You can’t sell it to children,” it’s not true. I am generally in favor of using children for marketing purposes. Joke. Or not.

Advertising formats in the Odnoklassniki feed

Widescreen block 1080×607 in the Odnoklassniki event feed

Rules of the game:

• title - 25 characters (hereinafter including spaces);
• text - 90 characters;
• image 256×256, format - static GIF, JPG, PNG;
• large image 1080×607, weight - no more than 60 KB, format - static GIF, JPG, PNG;
• link format - external resource or group, event, video channel in Odnoklassniki.

Mobile widescreen block 1080×607 in the Odnoklassniki event feed

Shown in the mobile version of Odnoklassniki in the user’s event feed.

Rules of the game: everything is the same as in the format described above, but the file weight is no more than 150 KB.

Group notes in Odnoklassniki

An advertising post of this format can be seen in the user’s event feed.When creating an advertising post, select “Note” and use links like this: ok.ru/semantica/topic/27 277 437 190 469

Monitoring an advertising campaign in Odnoklassniki

You have the following metrics at your disposal:

• Basic statistics: impressions, ad clicks, CTR, reach, and so on.
• Feedback: shares, comments, ratings.
• Interaction with the publication: a person opened a post, went to a group or via an external link, voted, and so on.
• Interaction with a video publication: turned off the sound, watched 3 seconds, watched the entire video, resumed watching after a pause, turned on the video in full screen and a variety of other conditions.

How to add advertising to Odnoklassniki

I searched for a long time (I even had to register on the social network itself). Then she freaked out and, having cheated, went to ask the advertising department. As it turned out, setting up advertising in Odnoklassniki does not take place on the site itself (as in VK), but using a special service. We use in the studio My target.

Let's go!

The first step is very simple (as well as the subsequent ones) - you need to select the object that we will advertise. I chose the site. Then you need to choose the format that you like best.

Then you need to come up with a cool title, write a clear inviting text and upload a juicy image within the requirements.

Now give your campaign a name (the name will be visible only to you) and click on the blue button.

Just like that we went through the whole stage advertising on Odnoklassniki. I hope you found the article useful. Good luck!

icon by Artem Kovyazin

The social network Odnoklassniki is still underestimated by many. Of course, in comparison with such mastodons as VKontakte and Facebook, it seems that the main contingent of OK are housewives over 40, exchanging photos of plump little ones and recipes for twists. However, statistics tell a completely different story. The first thing you need to know is that Odnoklassniki constitutes 80% of the solvent population. That's why many people prefer to advertise on this social network.

If you run a successful business or just want to draw attention to your community, you need to ensure that as many network users as possible know about you. Accordingly, to do this, you need to find out in what ways you can buy advertising on Odnoklassniki to increase your audience or clientele:

1. Create official advertising. This method is chosen by the majority of users who have just started developing their project and want to talk about it as quickly as possible. After all, targeted advertising will provide you with a target audience and will be completely legal on this social network. This means that you don’t have to worry about the safety of your funds and account. At the same time, prices for this type of advertising on Odnoklassniki will be very respectable;
2. Order advertising in other communities. It is also considered a fairly common method. Very often, targeted advertising and posts in communities seem to be the only options to gain the attention of the audience, although this is certainly not the case. However, group ads are a fairly effective way of advertising. At the same time, you can independently negotiate with the administrators of groups and public pages, or use special exchanges and offers;
3. Use independent methods. You can achieve advertising on your own. To do this, you simply need to talk about yourself and your project wherever possible. For example, a very popular method is to write comments on posts in popular groups with a link to your community or page. At the same time, it is important to remember that all texts that you leave should be as unobtrusive as possible, answering the topic of a particular post. Otherwise, all your actions will be regarded as spam, and this will only harm the reputation of the project;
4. Contact promotion exchanges. There are quite a few SMM agencies that can offer you full community promotion for a fee. At the same time, you no longer have to worry about advertising, since exchange specialists will take all processes completely on their shoulders. Of course, there are also pitfalls here. So, for example, you can start collaborating with ordinary scammers who will take payment and disappear from all radars. So be sure to check any agency thoroughly;
5. Make advertising by increasing community counters. Few people think about this option when it comes to advertising in our usual sense - ads with pictures, videos and text. However, you can act in a completely different way, developing your brand and making it popular. And this is where commercial sites for increasing resources on social networks can help you. In addition, compared to other options, this one is considered the cheapest, but quite effective. You can order subscribers for the group and for the Odnoklassniki page by following the link.

You can use all of these listed methods to buy advertising on Odnoklassniki. Before choosing one of the options, be sure to decide what you want to get in the end, as well as what budget you are willing to allocate for such development of the project.

How much does advertising on Odnoklassniki cost for subscribers on the exchange?

In the previous section, we mentioned that the method of increasing resources in Odnoklassniki is the cheapest of all possible advertising methods. In this regard, many users will probably be interested to know what budget should be allocated for the implementation of such an option. We, in turn, are ready to provide such information.

Trying to find the answer to how much advertising on Odnoklassniki costs, we determined the average price range for acquiring subscribers in this network, since this particular resource is considered the most popular, and most importantly, the one that most attracts the attention of the audience. So, at the moment the cost of 1000 subscribers in Odnoklassniki will be from 350 to 2000 rubles. The difference in prices, of course, is not small, but this is due to the fact that the pricing of this resource is influenced by quite a few factors, knowing which you can find the most advantageous offer for yourself. Accordingly, let's study what can affect the price of subscribers on a particular service:

• Possible changes in the market. This is the main factor that causes resource prices to change even within the same site. The fact is that services most often purchase the necessary material from suppliers who work only with large orders. Accordingly, a certain minimum price is already set for subscribers, which the site changes at will. However, work with social networks is extremely unstable, so even the initial prices are subject to significant changes;
• Type of accounts added to the page. This is a very important point, since the cost sometimes characterizes the quality of the pages that you will ultimately receive. There are several types of accounts that can be added to you: bots, paid subscriptions, offers and live subscriptions. Accordingly, the former are the cheapest resource, and the latter are the most expensive;
• The ability to target an audience is another nuance that affects how much advertising in the Odnoklassniki group costs. You can reach the target audience not only with the help of official advertising, but also by purchasing it on exchanges. Many sites can offer you certain criteria for the pages to be added. Accordingly, you will have to overpay a little for such an addition;
• Speed ​​of adding pages. A somewhat unusual criterion in terms of its usefulness. As you understand, you will have to pay a little extra to increase the rate of adding accounts. But the question is: do you need it? The fact is that if the arrival of traffic looks unnatural, social network filters may notice this and ban the community or page. It is therefore worth considering this point carefully;
• Popularity of the service. As you probably know, brands have the right to increase the cost of their goods and services. The same applies to popular sites. At the same time, they do not raise prices consciously, but only as a result of their expenses to gain fame and ranking places in the top.

Here are a few basic criteria that you can analyze when answering the question of how much advertising on Odnoklassniki costs. Thus, in order to find the most advantageous offer, it is worth analyzing several sites at once and only after that make a final decision in accordance with your desires and capabilities.

Free advertising on Odnoklassniki - is it really possible to get it?

Despite the fact that every user can find a fairly profitable advertising option for themselves, some still prefer not to invest in such a process at all. Accordingly, the question arises about free advertising of your community and page. Such methods are also recommended for beginners, since first you need to understand how the social network and advertising on it work, and also try not to attract much attention from network filters that can hinder the development of any project. Thus, let's determine how to get the audience's attention without selling advertising on Odnoklassniki, that is, for free:

1. First, you need to use the simplest, but quite effective way - ask your friends to help advertise your community. No matter how much it may seem to you that this will not bring any results, we still advise you to try. The fact is that by placing an ad on your site, your friends will show it to their friends. And if they ask you to advertise, you will receive coverage exponentially. The main thing to remember is that any request must be reasonable, polite and contain an explanation of why you decided to contact your friends with such an appeal;
2. Another effective way is to post links to your community on various platforms. You can leave comments or make posts in groups or public pages, post links on other social networks, forums, blogs, etc. An important point in this regard is not to slip into outright spam, no matter how tedious it may be to do this;
3. You can try to negotiate with community administrators about mutual PR or even free placement of your ad. Of course, this will be quite difficult, since nowadays it is quite difficult to find a disinterested admin who will not send prices for his services in response to a request for advertising on Odnoklassniki. In addition, do not forget that your content must correspond to the topic of the selected community, and also, in principle, be interesting for the administrator and the audience, so that such an ad would really want to be placed;
4. Try to bring your community to the top of network searches. To do this, you need to replenish your resources as quickly as possible: subscribers, classes, comments, etc. In this case, you can spend a small amount of money and buy them on the exchange, or you can also increase the necessary counters for free;
5. Don't miss the opportunity to host a competition in your community. At the same time, it is desirable that it be a prize, and that the winnings be quite valuable. Be sure that you will gather a sufficient number of participants, since users do not miss the way to get something practically for free. At the same time, you can place absolutely any conditions, but the most popular ones are: please subscribe to the community or repost this entry on your page. This way you get both audience coverage and free advertising.

Here are just a few of all the possible ways you can get an audience without advertising sales services in Odnoklassniki. In this case, as we have already said, you will gain sufficient experience in working in this social network, which will serve you well in the future.

How to order advertising on Odnoklassniki so that the group is not banned

However, no matter which option you choose to advertise your group or public on Odnoklassniki, there is always a risk of encountering certain problems or difficulties. Thus, the most common stumbling block is the risk of getting a community ban after any actions related to advertising. For example, acquiring subscribers or any other resources for your group is an illegal action in relation to the rules of this social network. Accordingly, if you cannot carry out such advertising correctly, you will receive a ban. In this regard, let's find out how to order advertising on Odnoklassniki so as not to receive sanctions from the social network and keep your account and community safe:

• To begin with, it’s worth preparing the group or public to receive a new audience. To do this, carefully evaluate the page and bring it to the image of an active, frequently visited community. To do this, you must have a complete ready-made design, that is: an avatar (company logo, photo or thematic image), design theme, contact information, as well as information that allows you to understand what awaits users in this group;
• The next step is filling the group with content or editing it. You should have a fairly large number of entries on behalf of the group and all of them should not violate the rules of both the social network itself and basic laws;
• Also, a group, especially at the initial stage of its formation and development, must have a sufficient number of subscribers. Moreover, it is desirable that they all show at least some activity: like, comment on posts, and share information about you on their pages. To do this, you will have to work independently to attract users;
• Once your community is sufficiently active and visited, you should move on to determining advertising methods. Also, if you have chosen the help of third-party services and exchanges, you need to find an appropriate honest and reliable organization, since in this case the main part of success will depend on this choice;
• Next, before ordering the entire volume of an advertising campaign, test it with minimum prices and the amount of added resource. This way you can determine whether this option is right for you;
• Only after such a test can you proceed to ordering the main volume of resources. However, here too you should not rush to purchase everything at once, or invest significant amounts. Try to do everything gradually and systematically. And to do this, you need to draw up a small strategy for your entire advertising campaign and act within the framework of following it;
• Do not use spam in combination with any other type of advertising. This will only harm your community, if not lead to a ban. This will make it much easier to suspect you of unnatural illegal actions.

If you follow all the recommendations listed above, you will no longer have to face quite difficult problems and situations. Accordingly, knowing how to safely order advertising on Odnoklassniki will help you avoid being sanctioned by the social network and getting banned from it.

Targeted advertising in Odnoklassniki - benefit or harm

We are accustomed to the fact that any official advertising on social networks is a guarantee of reliability and one hundred percent results. In fact, this is the case, since the site allows this particular type of advertising of its project, while it treats others with distrust and negativity. However, in the case of Odnoklassniki, you can think a little about whether the official version is really that useful here. In this regard, let's find out how to order a targeted ad here and whether it is better to purchase advertising on Odnoklassniki in any other way:

1. So, here you are on a social network in your community. From here you can get to the page for ordering targeted advertising. To do this, you need to follow the “Advertising” link, which is located on the right side of the screen under all sections of the side menu;
2. After this, you will see a page with a selection of advertising campaign packages indicating the cost and units of measurement. And this is where the difficulties begin, since you will have to figure out what these packages are on your own. At the same time, the minimum prices here clearly do not seem cheap. So, for 1000 banner impressions on all pages on the left side of the screen, you will pay the lowest cost by these standards of 100 rubles;
3. That's all. You won’t be able to go anywhere beyond the price list, because there simply aren’t the usual buttons like “Order” or “Create”. You are left alone with your thoughts about what to do next. Fortunately, we have found a solution - you need to open the “My target” tab, and, going down to the footer of the page, click the “Create account” button. And don't forget to disable any ad blockers;
4. Here you need to register by clicking the “Get Started” button. Fortunately, it will take you very little time;
5. After successful registration, you will see a page asking you to “Create a campaign.” Click the appropriate button;
6. Finally, we moved directly into the advertising constructor itself. First, choose what you want to advertise. For example, in our case, it will be a group;
7. After that, insert the link to the required community into the empty window and select the ad format: teaser 90x75 in social networks and services, wide-format block in the mobile feed or simply in the event feed;
8. Having chosen the required format, start creating an ad: enter the name of the campaign, text describing what you offer, as well as an image in the required size;
9. Next, we choose who we will show the advertisement to (men, women, age, etc.), where (territorial reference) and when (you can limit the time, or you can leave it as is);
10. Then we decide on a budget based on the basic prices on the website. We talked above about how much advertising in the Odnoklassniki group through the official page costs. So get ready for considerable amounts.
11. After all the above settings, click the “Create Campaign” button. This was the end of all our difficulties. All that remains is to track the results.

So, now we understand why many leading groups and sites never use official advertising on Odnoklassniki. The usability and prices for purchasing advertising on Odnoklassniki here are, to put it mildly, not very good. But you can still try this option at first, since it is really safer than all the others.

I hesitated for a very long time to write this article. Advertising in Odnoklassniki. Does anyone else use this social network?

I was sure that everyone had long since switched to VKontakte and Instagram. And the entire business audience has been on Facebook for a long time.

The same case

For quite a long time, at the request of the Administration, we carried out a project in the field of promoting and creating a positive image of the “Central Market” of our city.

The same large and urban market that exists in every city. Sometimes it is not very beautiful and well-groomed, but with a great history, where they sell meat, milk, vegetables and other products.

Getting it in order, especially in terms of marketing and advertising, required a lot of effort.

Even with a marketing team, they lacked a marketing strategy and understanding of what needed to be done next.

That is why they used our service.

For quite a long time we were engaged in internal work (brand book, navigation, price tags, form, hotline), but over time we moved on to conquering the Internet space, in particular social networks.

Since this is not our first day in Internet marketing, we laughed and bet on 50-100 subscribers in a group on Odnoklassniki.

Imagine our surprise when we saw that our subscribers were much cheaper and at the same time they were much more active than in other social networks. networks.

The finale was when we not only collected subscribers on Odnoklassniki at a price 2-3 times lower than on VKontakte, but also saw that the group began to grow on its own due to the increased activity of subscribers in it.

Most likely we were just lucky, you say. But I think everything is completely wrong.

Back to 2006

To be honest, Albert Popkov never hid that he borrowed the idea from similar foreign sites such as MySpace and others.

I just did everything to make it convenient for the Russian mentality. It seems to me that this approach should remind you of the similarity of VKontakte to Facebook. But that’s just me, by the way.

At the moment, Odnoklassniki, or as they are now called OK.ru, belongs to Mail.Ru Group (the owner is billionaire Alisher Usmanov, the same one who is fighting on the Internet with Alexei Navalny).

If you didn’t know, Mail.Ru Group also belongs to VKontakte. And I am very surprised that with all the success of VKontakte, Odnoklassniki in 2017 is only the 5th most popular site in Russia.

At one time in the article (it is below) I found detailed statistics that show the difference between these two social networks. But let's return to Odnoklassniki. Or rather, to advertising in Odnoklassniki.

Promotion in Odnoklassniki. Is it worth taking on this business at all? Of course it's worth it.

Let me sum it up. The site is the fifth most visited site in Russia. 40-50 million users visit it every day.

Now attention! A classic “classmate” is a woman 35-45 years old. There is also a fairly large crowd of middle-aged and elderly people.

Odnoklassniki audience

Well, in order to completely finish you off and convince you to promote your business in Odnoklassniki, I will show everyone’s favorite statistics on the occupation of users of this social network. I'm sure she will pleasantly surprise you.

Occupation of Odnoklassniki users

Forward to advertising

There is a rather wise saying: “You are afraid of what you do not know.” It fits perfectly with advertising on Odnoklassniki.

Therefore, in my article I will tell you in some detail how you can promote your business on this site with all the nuances, for example, an advertising cost calculator.

1. Free;
2. Paid standard;
3. Paid media/targeted.

The differences are small and most often they are more noticeable in free customer acquisition.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Free advertising

So that you don’t get too happy, I’ll say right away that free advertising implies those same boring additions to friends from bots and fakes, and then inviting real people to commercial groups. And here's how it's done:

1. You give back to a fake page on Odnoklassniki (or buy it for 20 rubles on special sites).

   Register a group. Naturally, fill it with pictures, detailed information and all kinds of contacts;

2. You start adding friends to people who you think are your ideal customers.

   At the same time, you invite them to join your group. You can do this manually, or you can use special programs, for example, OdFriendsAdder or Odnoklassniki Inviter.

You won’t believe it, but this is the whole way to promote your group in Odnoklassniki for free.

And if you still want your own community, then you can consider purchasing a group with existing members.

The prices will simply surprise you, as they start from 15 kopecks (!) per group member. There is only one problem, people are not waiting for you and you will need to work with involvement. But this is a last resort. It's better not to do that.

Paid standard advertising

Why standard? Because now I mean buying advertising posts in other people’s groups, where your target audience is already sitting. You can do this:

1. On one's own. You yourself find the groups in which your potential clients sit and directly negotiate with community administrators about posting, date and price;
2. Through the advertising exchange. You go to the site and select a community and time for advertising. After the post is approved, money is reserved from your account and will be debited after posting.

Personally, I choose an advertising exchange. Here you can see the statistics of each group and evaluate the effectiveness of the post, and the exchange also insures you against unscrupulous administrators who may forget about posting or stupidly cheat you out of money.

It costs a little more (15-20%) than regular accommodation, but there are many more advantages.

Odnoklassniki has several exchanges, but 2 are the most normal. Official advertising in OK is Bidfox.ru and unofficial, but well known to all Internet marketers, Sociate.ru.

To make it clear to you how this all happens and what actions you need to perform, here is a training video from the official exchange.

After watching this video, you will know how to advertise in classmates and how to place an advertisement in the group you like yourself.

Paid media/targeted

With paid advertising everything is much more interesting. Odnoklassniki was so concerned that people rarely buy advertising from them that they prepared special instructions explaining how and what can be advertised on their site for money.

Problems and solutions

Banners

Everyone knows about banner placement. You can place them on any other website or on the Ok social network site. It looks like this:

Banner

It is not difficult to do this, but it is not a fact that it is reasonable. Now you will see everything for yourself.

Banners come in 2 sizes: 240x400 (large) and 90x75 (small) pixels.

A big plus of Odnoklassniki is that you can calculate the cost of placing such advertising yourself:

1. Go to a special calculator – sales.mail.ru/ru/russia/main/latest/calculator/;
2. Set the settings you need (platform, format and period of placement) and target audience criteria;
3. Click “Calculate”;
4. Be shocked by the “Impressions” numbers;
5. Multiply “Impressions” by the cost posted here – odnoklassniki.slimart.ru/price.html

As I said, the cost is simply prohibitive, especially if you take into account visitors of modern sites suffering from “banner blindness”. And don’t forget that the minimum budget for an advertising campaign is 20,000 rubles.

Promo posts

Website promotion
Advertising post

In addition to text and graphics, you can use video promotional posts.

With such videos you can attract people both to your group and to your website. Naturally, there are time limits for the video. Yes, you don’t need a long video, since within the framework of this task there should be a short one.

Pre-roll

Which, on the one hand, is less effective, but on the other hand, less expensive.

In this case, you do not need to develop your own large and complex video material; you either need to shoot a small video with an appeal or even make an image.

It all depends on the format of use. You can read more about what pre-roll is in the article.

Every fifth Russian visits the Odnoklassniki website every day. Currently, this social network has more than 300 million registered users from all over the world. So, when the question arises: is it worth carrying out an advertising campaign on Odnoklassniki, the answer suggests itself. Of course it's worth it. Moreover, a typical representative of the site is a woman aged 30-45 years, that is, this is the most “buying” audience.

In addition, it is noticeable that the site administration is vitally interested in the influx of advertisers. There are many services and offers for them, instructions and tips have been developed. We will try to tell you about the most interesting of them.

So, how to place an advertisement in Odnoklassniki is the standard way. Whether you like it or not, money attracts money. If you invest wisely in promoting a product or service, there will be a return. The Odnoklassniki website and its owner Mail.ru Grup offer their platforms for paid placement of commercial content. Any user can see options and prices by clicking on the “Advertising” link. Here you can very inexpensively order advertising on Odnoklassniki for groups and pages.

There you can choose a place and format for your advertising material, find out approximate prices, coefficients, conditions and rules for placement, and other details. There you can also use a calculator to calculate the budget for your planned campaign.

The choice of advertising formats is small. Firstly, banners, there are two sizes available: 240x400 pixels and 90x75. The main disadvantages of this format are the high price and low “watchability”. A static picture no longer attracts an audience spoiled by animation and video.

Secondly, promotional posts are a more modern type of advertising. They may already be in video format. And the video will, for example, precede a regular story that the user wants to watch or will appear in the news feed.

The third option is branding. The tools of such an advertising campaign are games, competitions, sponsorships, tests, consumer research and surveys. This type of advertising is expensive, but it promises high results.

If you are thinking about how to place ads in groups on Odnoklassniki, you can negotiate with the community administrator directly. But it will be more convenient and reliable to use the services of an online exchange. This service will help you choose the optimal group for your purpose; you will be able to find out reliable community statistics to evaluate the impact. There you will select the best time to run your advertisement. Only after approval of the terms of cooperation by both parties will funds be reserved in the advertiser’s account. And they will be written off only after the successful placement of a banner, post or video. In addition, when ordering through the exchange, you receive insurance against dishonesty of individual administrators. If they forget about your advertising or do not fully fulfill their obligations.

A number of exchanges work with the Odnoklassniki website. The official one is Bidfox.ru, the unofficial but reliable one is Sociate.ru.

Another official platform for advertising on Odnoklassniki and other Mail.Ru Group products is myTarget. It allows you to select an advertising consumer with maximum accuracy using targeting techniques. We describe below what criteria are taken into account and how to make these settings. And now about how to organize advertising activities from the inside.

If you are a user of Odnoklassniki (and it is very easy to create a page on the site), you are given the right to promote goods or services in groups of a special type “Company or Organization”. On our website there is a detailed article on the topic “How to create your own community in Odnoklassniki.”

If you have already become the creator, and therefore the administrator of the group, you can join the Affiliate Program. Then advertisements from Odnoklassniki will appear on the general page and on the participants’ feeds. And the group will make a profit. Setting up the process is easy:

Open the group page, go to the “Settings” section;

In the menu on the left side, select the “Affiliate program” item;

Click on the “Submit Application” button.

The application will be reviewed within a few days. And after moderation you will receive a notification. If a positive decision is made, the group will begin to earn money from advertising.

Not every group receives approval to participate in the Affiliate Program. The site contains requirements for the community and the content on its page. Groups in the following thematic areas will not be able to earn money from advertising:

policy;

• crime news and traffic accident reports;

  purchase and sale (bulletin boards, shops, etc.);

  erotica and porn content.

In addition, the group must have at least 10,000 subscribers and be open. Communities that do not violate the site rules are allowed to join the Affiliate Program. You can read about all the requirements in a special section on Odnoklassniki.

We talked about the prospects and possibilities of conducting advertising campaigns on a popular social network. Obviously, the longer the posting period, the wider the audience reach, the more promotion will cost. However, it is no less obvious that the success of an advertising campaign depends not only on the amount of costs. Choosing the right audience is of great importance. Let's figure out how to set up advertising in Odnoklassniki so that, as they say, it hits you not in the eye, but in the eye. That is, it hit the target exactly.

So, you have firmly decided to become not just a user of Odnoklassniki, but also to start promoting your products or services on the social network. You need to start with the inconspicuous inscription “Create an advertisement,” which is located on your page in the left column, at the very bottom.

After registration, you will have all the tools at your disposal to effectively promote your product or service. Using them, you can target. In other words, install filters that will select for display of your advertising that part of the audience that is most interested in it. The selection is carried out according to the following criteria: gender, age, consumer income, interests, participation in groups, geography. Without scattering yourself, but by narrowing the circle of potential clients, you will get greater results at lower costs.

Choice of gender, a portrait can be ordered by both a man and a woman, so we don’t tag anyone, then the advertisement will be automatically shown to everyone;

Age criterion; It is unlikely that your service will interest teenagers and very elderly audiences, so you should choose something in between;

“Personal income” option, it is unlikely that a user with a low income will fork out for an expensive portrait; it is worth choosing an audience with an average income and above;

Criterion “Group members”; if you do not configure the post, it will be shown to all users, but you can select target groups for your advertising; for example, from the sections “Creativity and Design” or “Hobbies and Hobbies”;

The “Interests” setting helps you determine who, from your point of view, the service you are promoting is addressed to;

The “Geography” option outlines the circle of consumers by their location; if you draw portraits from photographs, and postal hassles and expenses don’t scare you, you don’t have to set this criterion, then the advertisement will be shown to everyone, anywhere in the world; but if you don't want to go beyond the region, don't neglect the settings;

The “Expected reach” item gives a forecast of how large the audience of your advertising campaign will be after settings (targeting); if the result is not satisfactory, reconfigure, but keep in mind that actual results may differ significantly from the predicted ones.

In your personal account on myTarget, you can monitor the progress of your post, and also, if necessary, change the filtering, expanding or reducing the circle of the target audience.

How to place advertisements in groups on Odnoklassniki for free and paid

We talked about how to organize a paid advertising campaign on the most popular Russian social network. We found out which methods can be classified as budgetary and which will require significant costs. Now let's answer how to place ads on Odnoklassniki for free. And is it possible to do this in principle?

Everyone knows the saying about free cheese in a mousetrap. It clearly shows that free things are rarely good. Odnoklassniki partly refute the generally accepted opinion. You can get advertising without money on the site, but you will have to sacrifice others - your time and effort, and you also need to have a lot of patience. And be aware that this method does not guarantee a high result.

To figure out, how much do classes cost in Odnoklassniki, our service will help you. Follow the link and view current prices for the services you are interested in.

Find everyone with whom fate once brought you together (from kindergarten to your last place of work) and make friends with everyone, the wider the circle of contacts, the better;

Establish pleasant communication with friends, and after a month or two, casually ask for a favor: make an announcement about your product, store, service or website, indicating the coordinates, and in return offer a small gift or the same reciprocal step;

In addition, friends from Odnoklassniki may well become your clients.

Another option is to create your own commercial group and work on free promotion, winning the attention of potential buyers or customers, giving out gifts and achieving classes. The path to such popularity is very long and difficult. But there are third-party services that are ready to solve this problem.

As you have seen, the social network Odnoklassniki has begun to pay a lot of attention to the placement of advertising materials. You can look for options suitable for any budget (or even free), any product and service and type of promotion. And also customize your advertising campaign exactly for your audience.

We have already written that Odnoklassniki as a platform for promotion is completely undeservedly ignored. It is possible and necessary to advertise goods and services in OK. But how to do this effectively?

One way to do this is targeted advertising in Odnoklassniki. Yes, you can’t do it without investments, but it’s worth it.

In this article we will talk about why it is worth promoting the product in OK. Here are examples of advertisements. We'll tell you how to set up promotions for individual posts through the interface of the social network itself and how to place an advertisement for a site or group on Odnoklassniki through the MyTarget platform.

Advantages of advertising in Odnoklassniki

The report of Odnoklassniki Director for Strategic Product Development Semyon Boyarsky at RIF-2018 provides the following information about this social network:

• OK's monthly coverage is 71 million people. In Russia - 45 million (increased by 2 million compared to 2017), in Belarus - 2.7 million, and in Kazakhstan - 2.5 million visitors.
• The audience is mostly female. The social network is used by 43% of men and 57% of women.
• The main age category of the audience is men (54%) and women (52%) aged 26 to 45 years.

What can be concluded? Targeted advertising on such a platform will justify the investment, since wide coverage is guaranteed and there is a solvent audience.

It is also worth noting that Odnoklassniki, unlike other social networks, is equally popular in megacities and regions. If your business is not tied to Moscow or St. Petersburg, then advertising in OK will help you promote at the local level.

Setting up a target is possible both for promoting individual publications and when placing advertisements to promote a group or external website. Setting up post promotion occurs in the social network interface. The rest of the commercial content is launched through the MyTarget platform.

Targeted advertising in Odnoklassniki offers a variety of formats and the ability to accurately select an audience. You can customize the age category of clients, education, family/work status, interests, and income level. In the setup instructions we will describe each parameter in more detail, but for now we will talk about formats.

Types and formats of advertising in Odnoklassniki

Banners

Picture format 240×400 or 90×75. Most often static, sometimes animation is used. Video banners are less common. A click on such an advertisement redirects to the advertiser’s website.

Promo posts

Placed in the form of an advertisement that is published in the feed. It can be a publication: a photo with text, a carousel of images/product cards, or a video. Used to advertise both individual posts and groups/sites.

Pre-roll

Advertisements that we see before watching a video. The duration, as a rule, does not exceed 20 seconds. Clicking on the video itself or on pop-up links redirects to the page of the advertised project.

This is the placement of branded applications or services on social networks, holding competitions and promotions. For example, the Faberlic company launched in OK the sending of gifts in the form of “kisses” to their friends and family. In addition to beautiful animation, the recipient saw an advertising offer from the brand.

Or how to run advertising through the social network interface. This is the easiest way to advertise on Odnoklassniki. You can advertise publications with any content: with a photo, geotag, video or link. You can only promote posts from open groups.

Step 1. Under the post you are going to promote, click the “Promote” button.

Step 3. Set up basic promotion parameters:

• Campaign name.
• Total budget (r.) - the amount allocated for the entire advertising campaign.
• Advertising limit per day (r.) - amount for promotion per day.
• Display schedule - allows you to set the start and end dates of the display, or select continuous display starting from the current day.

Step 4. Specify the demographics of your target audience:

• Floor. For example, if your clients are expectant mothers, then choose female.
• Age. Let's say you are advertising anti-aging cosmetics: target women aged 30+.

Step 5. Set an age limit. This is necessary if you are promoting information products (tickets, concerts, games).

Step 6. Indicate your potential clients' personal income. If your product is in the premium price category, then it is logical to target people with the corresponding income.

Step 7. Configure display options for community members. Depends on the purpose of the promotion. In particular, if the goal is to attract new subscribers to the group, then the “Show to people outside the group” option is suitable.

Step 8. Note your audience's interests. When promoting a weight loss product, it is logical to highlight the “Beauty” and “Personal Care” options.

Step 9. Specify the geolocation of impressions. For example, you deliver goods throughout Russia, Ukraine and Kazakhstan - select these regions.

Step 10. Having selected the necessary parameters, click “Create” under the list on the right. On the left, you will see the expected reach - the estimated number of people who will see the advertisement (depending on the settings and budget).

Step 11. After creation, your campaign will appear in your account. All you have to do is top up your advertising budget by clicking “Top up your account” (just like you pay for purchases on the Internet - with a bank card), and then start advertising.

In this section you can make changes to the settings if necessary.

How to advertise on Odnoklassniki via MyTarget

In Odnoklassniki you can promote not only posts, but also groups, websites, and mobile applications. To do this, you need to set up and launch targeted advertising through MyTarget. Let's look at the example of a campaign to attract traffic to a website.

Step 1. Open the website target.my.com or in Odnoklassniki click the “Advertising” button in the lower right corner of any field with advertising banners. On the page that opens, click “Start advertising” or “Login”.

Step 2. After registration, you can start setting up advertising. Click on the “Create an advertising campaign” offer.

Step 3. Once selected, a field will appear below the list of targets. Insert a link to the site you are going to promote. An advertising account will be formed.

Step 4. On the left is the audience forecast for 7 days - the approximate number of unique users who will see the advertisement within one week. The forecast is calculated based on the target settings. Displayed first based on default settings. When tuning manually, it changes, namely narrows.

In addition to the forecast, the bid (rub), audience coverage as a percentage, and the progress of creating the campaign are displayed. Below is a slider that you can use to increase your bid per click, which will increase your reach.

On the right is the settings field itself. Let's start setting up the parameters of the advertising campaign and first enter the name.

Setting up a target

Step 5. Set your target for who to show your ad to.

• Floor. If it doesn't matter, mark both men and women.
• Age. If it doesn't matter, don't choose anything.
• Geography. Geolocation is determined by the IP address of users. You can select a region from the list by checking the “Cities and Regions” option. If the required city is not listed, it means that it is included in a larger administrative entity. If you have a local business focused on people located in a certain area, then the “Select on map” option is suitable. It allows you to show ads to those who are near you right now or who are often nearby: for example, they live or work.

Step 6. Set detailed audience settings:

• Behavioral and social characteristics. For example: employment, presence of children in the family, attitude towards smoking.
• Age limit. According to Federal Law-436 “On the Protection of Children from Information Harmful to Their Health and Development,” if you are advertising information products (tickets, concerts, games), be sure to indicate the age limit. Do not confuse this point with targeting age.
• Birthday. Useful for advertising discounts or birthday gifts. Allows you to show your ad only to birthday people.
• Segments. You can connect your own “audience segments”. They are created based on data from counters, social network groups, applications, and user lists. To do this, click “Create such segments” in this item.

Step 7. Specify the interests of those who should see the ad:

• Interests of potential clients. Advertising is shown to those people who have been interested in these areas over the past 1-3 months. If you select several interests, then it will be seen by those who were interested in at least one thing from the list.
• Sustainable (long-term) interest. Determined by a person’s online behavior over the past 3-12 months. If you select several interests, then the advertisement will be seen by those who were interested in at least one thing from the list.

Step 9. Designate when to show ads:

• Time and days of showing (minimum - 8 hours per week).
• Campaign period (if there are no specific dates, then do not select anything).

Step 10. Select a campaign payment model:

• What do you want to optimize? Impressions - The ad will be advertised so that you receive the maximum number of impressions at the lowest cost. Clicks - the ad will only be shown to those who are most likely to be interested in the product.
• What are we paying for? Clicks - payment will be debited if the user clicks on the ad. The price is for 1 transition. Impressions - payment is charged for ad impressions. Price per 1000 impressions.
• What will be the auction strategy? Maximum number of impressions/clicks - provides an increase in reach and number of conversions by specifying the bid as the average cost per 1000 impressions or clicks. Fixed rate - the same regardless of competitors' rates. Minimum Expense - Participation in auctions with the lowest possible bid you are willing to pay.
• What is the amount you are willing to spend on an advertising campaign? Indicate the budget per day (at least 100 rubles) and the total budget (at least 100 rubles, the value must be a multiple of 100 rubles). Select the type of impression distribution: fast or even (works only when you specify the campaign period).

Creating an ad

Step 11. Specify the platforms where to display your ad:

• Mobile (you can specify detailed settings for mobile devices: phone or tablet, device brand, Internet access channel).
• Desktop.

• Carousel.
• Multiformat.
• Banner.
• Teaser.
• Full screen video.

Step 13. So, the campaign is set. Let's say we chose a multi-format. A preview is displayed on the right. Now you need to create an ad:

• Upload files to your media library by dragging them from disk into the panel area, or importing them from another campaign. You can add a maximum of 500 files.
• Enter the ad title and text (note that you can only enter one exclamation point, either in the title or in the text).
• Add a link to the advertised page, legal information.
• Select your call to action button text.
• Download banners in various formats.
• Click the "Add Ad" button.

Step 14. Once you have configured all the settings, click “Create Campaign”.

Step 15. You will find yourself on a page with your advertising campaign and statistics on it (displayed in preview before launch). To run advertising:

• Top up your account (available top-up channels: VISA, MasterCard, Qiwi, mobile phone account Megafon, Beeline, MTS, Tele2, Sberbank Online, Yandex.Money, WebMoney).
• Check the box next to the required campaign, if there are several of them, and click “Actions - Launch”.
• You can change campaign parameters here in the “Settings” section.